Most E cigarette Users Ages 18 to 29 Never Smoked Before American Cancer Society When e cigarettes first hit the market in the United States around 2007, they were advertised as a cool, safer alternative to cigarette smoking. Seven years later, the product became the most commonly E cigarettes: British American Tobacco Tobacco Tactics US e cigarette market is expected to recover VAPE HK E cigarette Unit Sales by Product and Flavor Type, and Top Selling Brands, United States, 20202022 MMWR