If you are in the United States and purchased e cigarette products directly from Juul Labs, Inc. or any of its subsidiaries or affiliates, from October 5, 2018, to February 26, 2026, a JUUL Labs' 73 Percent Market Share & $15 Billion Valuation Has Come With a Rapid Proliferation of Copycat Products The Fashion Law C O R R E C T I O N The United States District Court for the Northern District of California CIGARETTE DECLINE RATES ACCELERATE AS JUUL SHARE GROWS CIGARETTE DECLINE RATES ACCELERATE AS JUUL SHARE GROWS Juul Labs Juul's Meltdown Costs Tobacco Giant Altria $4.5 Billion The New York Times