Vaping: How popular are e cigarettes? When e cigarettes first hit the market in the United States around 2007, they were advertised as a cool, safer alternative to cigarette smoking. Seven years later, the product became the most commonly Notes from the Field: E Cigarette and Nicotine Pouch Use Among Middle and High School Students United States, 2024 MMWR E Cigarette and Vape Market Size, Share, Growth by 2026 Illegal U.S. vape sales worth at least $2.4 billion in 2024, data shows Reuters